A thorn in the side of every ecommerce business is shopping cart abandonment. According to the Baymard Institute,
For every 10 customers, about seven of them will abandon the cart without buying.
Pinpointing the obstacles toward what’s keeping customers from making that final click to buy now can be daunting, but we’ve got four ways to get customers to click “buy now” instead of clicking away.
Offer Shipping Insurance
Studies suggest that one way to overcome shoppers’ hesitation is by offering extras such as shipping insurance.
Shipping insurance will help you stand out from amongst your competitors and alleviate any customers’ concerns that they might lose out on money if they buy from you. And remember, just because you don’t offer shipping insurance doesn’t mean your competitors don’t. That might be the final key to getting customers to go from “maybe” to “yes.”
For more on the benefits of shipping insurance, check out 4 Reasons You Need Shipping Insurance
Keep Them With Price Match Guarantee
Another way to keep customers from clicking off your site is by offering a price match guarantee. If they know they don’t have to make the extra step of checking for a lower price – and thus clicking off your site – you’re more likely to keep them on the page and hitting buy.
Protect Their Identity
With data breaches making headlines almost daily, customers are aware more than ever that their private data and payment info is at risk of being stolen every time they shop. If they’re not comfortable with your site for any reason, they’re going to be more likely to abandon that cart. Keep them on your site until they’ve made the purchase by showing them. At checkout they’ll see a 4x Buyer Protection Seal letting them know their purchase is protected.
Protect Their Purchase
Let customers know that their purchase is protected with a terms of service guarantee. By showing them they can get satisfaction if the terms of service weren’t met, they’ll know buying from you is risk-free.