Valentine’s Day netted more than $19 billion in sales last year, with a significant portion of that figure coming from online sales. On average American men spend about $130 on gifts for their Valentine; woman around $56. Sales are predicted to reach $20 billion for 2016.
While not as big as the attention-grabbing Christmas/Black Friday holidays, it’s still big enough to rank 4th in holiday sales.
Even if your business doesn’t cater to the traditional chocolates-and-flowers market, there are still creative ways to tap into the Valentine’s market. Below are five tips for how to make the most out of Valentine’s Day.
1. Know the Search Terms
It’s important to know what consumers are searching for online when looking for the perfect gift for their sweetie. For example, according to Internet Retailer, “40% of Valentine’s searches in 2015 used ‘gift’ as a keyword. ‘Flowers’ showed up in 16% of searches and ‘jewelry’ in 15%.”
2. Create a Special Landing Page or Microsite
A landing page or microsite designed specifically for the holiday will draw in organic traffic and help you link your campaign across channels, according to a recent article from Huffington Post.
3. Provoke Their Curiosity with the Email Subject Line
A compelling subject line in your emails is both an art and a science and prompts them to open the email – the first step to making that sale.
4. Mobile-friendly is Key
Whether it’s your email marketing campaign, your website, or a special holiday microsite, if you’re not optimized for mobile you’re missing out on sales.
5. Protect Their Packages
With 4x Buyer Protection, your customers have four more powerful reasons to buy from you. This Valentine’s Day you can remind them that while cupid may not protect their hearts, their shipments are always protected with you.