I like to think of customer loyalty like I think about how we care for our babies. Don’t get me wrong. It’s not that I imagine them wearing over-sized diapers. but if you can satisfy your business customers, they’ll definitely come back wanting more (just like babies do). However straightforward this strategy may seem, customer satisfaction is one of the most difficult things to fully achieve in any business. Satisfying all your customers is nearly impossible.
Using the right business strategies and consumer protection techniques can surely help make your customers feel important and comfortable doing business with you and hence, create loyalty. But what are these innovative strategies I talk about? Below are eight innovative strategies to keep customers loyal to your business:
Show Them That You Care About Their Privacy:
As an e-commerce website owner, you can take advantage of the price-match policy by matching any competitor’s price for a commodity that your customer wants to purchase. Even though there are a lot of rules governing the policy, many businesses have successfully adopted this type of price-matching and they’re reaping the benefits.
Use A Trust Seal:
Trust seals are displayed by websites as an indication that the website is secure and trustworthy to do business with. When your customers see a trust seal on your website, they feel more comfortable buying from your website because they know that you’re a serious business entity and care about their privacy and security.
Quality Over Price:
It’s a well known fact that consumers are attracted to low prices. However, offering quality services compared to that of your competitors regardless of the price differences will certainly attract customers and make them loyal to you.
Resolve Customer Complaints:
This is probably is the best way to build customer loyalty. Having a functional customer service to listen to the problems your customers encounter and answer their questions is very important. By handling complaints in a professional manner, you earn the opportunity to fix the problem and regain customer trust.
Provide A Memorable Experience:
A successful business didn’t become successful because it offered just lower prices. It’s more about selling experiences. You can offer great discounts, give away free drinks and candy, engage your customers with something fun and let your customers walk away with an experience, an experience that will keep them coming back for more, and telling their friends about. This will go a long way to building customer loyalty.
Always Reach Out To Customers:
Don’t just forget about your customers after they have purchased something from your website. You can call, send a text message or an email every once in a while, just to show them that you care about them.
Do Things For The Customer’s Convenience:
The easier you can make it for your customer to do business with you, the more business you will have. Determine all the ways you can eliminate the “hassle factor.”
Customer satisfaction is a difficult skill that every business that dreams of success must master. Applying these eight strategies will help you retain your existing customers and even attract new customers.
This article was written by Emmanuel Ozigi, a biochemist in the making from Nigeria. In my spare time, I’m a science, health, and fitness blogger. I also specialize in graphic design and photo editing. I also have this insatiable hunger for information and the desire to learn new things. Visit my blog at http://sciencehealth24.com.