If you’re a business owner trying to find ways to increase conversions or security or both on your site, you may have found there’s a lot of buzz about how trust seals can help your site. 4x Buyer Protection comes with the 4x Buyer Protection Seal – aka a trust seal – for you to place on your website to show visitors they can trust your site. It’s pretty much a given that to have at least a shot at winning the ecommerce game, your site needs a trust seal.
A recent Forbes article says that “the general consensus has been that trust seals are indeed important for e-commerce sites.”
The problem for consumers is that while you may have a killer website design, stellar products and great customer service, if they don’t know your site, they’re much less likely to fork over their cash for what you’re selling. A trust seal is like a introduction from a friend, showing your website visitors they can trust you.
Based on studies showing that consumers expect to see a trust seal on a site, a trust seal is a must-have for your online site.
What Shoppers Say About Trust Seals
Shoppers want to see a trust seal to feel safe and secure when they’re shopping online. Studies have shown that 75% of consumers want to see a trust seal on the site they’re shopping on (according to independent research firm TNS.)
And most shoppers – 61% – have said they’ve left a site without buying because it didn’t have a trust seal, according to a survey by Actual Insights.
Like we’ve already said, 4x Buyer Protection comes with a trust seal built into its package. The 4x Buyer Protection Seal is yet another way to convert website visitors into customers and reduce your bounce rate. At checkout, your customers will see the 4x trust seal, giving them another reason to hit the “buy” button, and reducing cart abandonment.