One of the main issues that entrepreneurs have when it comes to being successful is making sure that the buying experience is enjoyable and easy for their visitors. In an article written by Aaron Brandly, EpicEcommerce, you can read some great tips on how to make it easy for visitors to buy from you.
Guide them – Guide your visitors where you want them to go buy telling them what to do and where to go in a friendly manner. Using arrows or subtle pointing works well. Making the step by step to get to the sales page easy and interesting works best.
Don’t give too many options – Part of making your visitors experience easy and fun is to not give too many options. This adds less stress to the process. You want to give them options, but let them know which is most popular and what you recommend so that they don’t have to search through a ton of choices.
Make sign-up simple – If you are asking for too much personal information, you may not getting any info at all. Just get what you need to sell your service or product. Birth dates, ages, gender, race, religion, social security numbers….these aren’t usually things you need to make the sale. Also, make your captcha easy.
Don’t require sign up – On the other hand, if visitors are able to buy from you anonymously, this can be helpful too. Amazon lets people buy without having an account. You should too, if it’s possible. After you have made the sale, you can ask for information such as email.
Offer free shipping – Studies have shown that 80% of online consumers are motivated by offers of free shipping. This is because many people feel like they can get most things in their own town, without having to order online. If you can offer free shipping, this is a big incentive for your visitors.
These are just a few, simple, but underused techniques to make it easier for visitors to buy from you. Try them out and watch your conversion rate increase!