Small businesses can offer price matching just like the billion dollar companies offer it thanks to 4x Buyer Protection.
I just did a quick check on Google’s search engine. When I typed in the words ‘price matching,’ the front page was filled with results from Target, Walmart, Best Buy and Amazon. These are some of the biggest companies in the country. 4x Buyer Protection allows small businesses the opportunity to offer their potential customers the same thing that the ‘Big Boys’ offer. After all, the truth is that not very many consumers actually use the service anyway – they just want reassurance before they buy that they could price match if they had the time.
Kevin Brasler, executive editor at the nonprofit Consumers’ Checkbook, recalls barraging an obliging salesman with questions about car seat safety when he was a concerned new parent. Before they checked out, Brasler and his wife found the seat they were considering for $50 less on Amazon. But they were so invested in their in-store experience that they bought from the salesman anyway. This happens far more often than it should. In reality, the young couple could have purchased the car seat in the store and still gotten the Amazon price by simply asking the retailer to match it.
Price matching typically requires asking the cashier to meet a lower advertised price at the time of purchase or asking a representative at the customer service desk for a price adjustment within a post-purchase grace period. To price match online, call customer service. You’ll usually need a digital or physical ad for evidence of the lower offer and there can be exceptions and exclusions.
Brasler’s group has found that mystery shoppers saved considerable amounts of money by price matching, including $140 on an LG sound bar speaker system at Best Buy.
Even though price matching works, less than 10 percent of consumers do it according to Sucharita Mulpuru, chief retail strategist for annual commerce industry convention Shoptalk. She says that although price matching has grown during the last decade, many consumers are still unaware of it. Others don’t bother because it seems like a hassle. And some stores keep such a close eye on pricing that often matching isn’t necessary.
“As these price-matching policies have become more generous, the pricing algorithms for these companies have also become more sophisticated, so you generally don’t find yourself as a customer in a situation as much where you can go to a retailer and say, ‘gotcha’,” she says. In any case, offering your online visitors a price match guarantee through 4x Buyer Protection gives you the clout usually afforded by huge corporations. Even though the offer may seldom be used, offering to price match competitors keeps consumers on your page and is sure to improve your conversion rate.