4x Buyer Protection Program | Best Low Price Guarantee, Shipping Insurance, and Identity Theft Protection Service

Market Research: You Need a Price-Match Guarantee

August 30, 2017 by Aaron Brandley Leave a Comment

If you do a search for “price-match guarantee,” you’ll quickly see just how popular the practice is with retailers. They’re all the rage, and for good reason. A price-match guarantee makes it more likely for a visitor to make a purchase on your website. And if you don’t have a price-match guarantee, and don’t know just how to deal with such a feature, don’t worry. Trust Guard will take care of the hard work for you, while you rack up the sales.

And if you’re not convinced of the value of a price-match guarantee, just look at these statistics: According to aytm.com (Ask Your Target Market), over 90 percent of shoppers say they compare prices about half of the time, most of the time, or always.*

Second Most Effective Promotional Strategy

Emarketer.com says that according to January, 2015 polling by BDO USA, “among US retailers polled, 18% said [price matching] was the most successful promotional strategy used in the year prior to the study.” This was down two points from the previous year. Price matching still surpassed the use of e-mail and social media, to become the second-most successful strategy. Only free-shipping, another money-saving promotion for customers, was more successful. In fact, 26% of retailers ranked it as the most successful promotional strategy.**

Additionally, another group concluded from a September, 2014 study that price comparing was the second-most used shopping-related digital activity by internet users in the United
States. In that same month, a Thomson Reuters survey found that 44% of online shoppers shopped online during the Christmas season because there is an option to compare prices across retailers. And we’ve all seen the “price lowest-to-highest” option in major search engines and shopping sites.**

4x Buyer Protection from Trust Guard will guarantee your prices are the lowest within 30 days of the original purchase. Let other sites worry about their visitors going elsewhere to compare prices; you’ll increase sales just by having the price-match guarantee on your site. There’s no point denying that price will always be a major factor in shopping; and there’s no point delaying. Start displayingthe price-match guarantee from 4x on your website today!

*https://aytm.com/blog/daily-survey-results/price-matching-survey
**https://www.emarketer.com/Article/Price-Matching-Worth-It/1012207

Special thanks to Val Seegmiller for writing this article.

Reap the Rewards of Offering 4x Buyer Protection

May 31, 2017 by Aaron Brandley Leave a Comment

There are many benefits that come from offering 4x Buyer Protection to your online visitors – including a substantial increase in status and your online reputation. The cool thing is that once people respect you, they’re more likely to buy from you. There are four economic reasons to offer 4x Buyer Protection.

Reduce chargebacks by up to 40%

How much money could you keep in your account if you didn’t have to give up 40% of your chargebacks? If your chargebacks equal $1,000 a month, that’s $400 that you get to keep in your account every month. Not only that, but the customers associated with that non-chargeback will remain your clients. And that could be worth much more than the original $400.

Increase your ROI by up to 20%

Our ROI (Return on Investment) is very important – no matter what we buy – whether it’s for the business or for personal needs. Case studies have shown that the cost of offering 4x Buyer Protection to your online customers can increase your ROI by up to 20%. Imagine what that kind of an increase could do for your business!

Reducing cart abandonment

We all know how frustrating it is when we get a potential customer all the way to the checkout page…and then lose him. With 4x’s seal displayed right below the payment button on your checkout page, more people will have the confidence and peace of mind they need to make the buying decision. This means less cart abandonment and more sales! It’s the closest thing to a legitimate get-rich-quick scheme as you can get!

Gaining repeat customers

Once customers see that you care about protecting them as the buyer, they will return to your site over and over again. Many of them will even refer their friends and family to your business’ website so that they can experience the same peace of mind that your customers feel. Repetitive customers are loyal customers, and any business that can achieve a loyal customer base will be successful.

So, improve your business’ opportunity for success by offering them 4x Buyer Protection. You’ll be glad you did – and so will your new customers.

Six Ways Consumers Can Price Match

October 10, 2016 by Aaron Brandley Leave a Comment

Experienced online consumers understand that sites that match prices aren’t a surefire bet for the best deal.

But checking how much something costs at different locations to price match is still worth doing. So says Nanda Kumar, professor of marketing at the University of Texas at Dallas. After all, you won’t save any money by shopping at a store with such a policy if you don’t actually verify that the price they are offering is, indeed, the best price.

“You need at least some segment of customers to regulate the pricing behavior of retailers,” Kumar says. Otherwise, companies will just charge as much as people will pay.

Here are some ways that online consumers can save money by price matching:

• Check various websites for price matching policies. For example, Amazon honors TV prices from select stores, but won’t price match anything else. Best Buy matches Amazon.com, Bhphotovideo.com, Crutchfield.com, Dell.com, HP.com,Newegg.com and TigerDirect.com in addition to local competitors. Knowing an individual company’s policy will help you save the most amount of money.

Kumar says price matching policies often exclude businesses who might not sell genuine products. If it is a company from China, you might get a better price, but it might not be the exact product you were looking for, which leads us to our next bullet point.

• Match comparable products. It can be more difficult to price match items such as electronics because retailers might sell different model numbers, Mulpuru says. Check reviews from third-party groups to find out which product is rated highest. Just because it is a recognized brand, doesn’t mean that it is the best product on the market.

• Download a price comparison app such as ShopSavvy or Scan for brick-and-mortar stores. Then scan the barcode of the item you want and see what it’s selling for elsewhere. Some apps will tell you if the store you’re at offers price matching so that you will know whether or not you should request it.

• Some retailers, including Target, will match their online prices in store, so check both before buying from one or the other.

• If you find your item for less post-purchase, ask for a price adjustment. Many credit cards offer a price protection perk if an item drops in price after you buy.

• Review the website for a Price Match guarantee image/seal. For example, 4x Buyer Protection offers business owners the opportunity to offer price matching to their customers through their unique services. If consumers find the item they purchased at a lower cost, they can ask for a refund of the difference up to $500. The best news is that the business doesn’t have to pay the difference, 4x does! And the business owners are guaranteed to make more sales when their online visitors see a “Price Match” guarantee sticker.

Online consumers should do their homework in an effort to get the best prices possible – online or off. Fifteen minutes could save you $50 or more depending on the total price of the item.

Keys to Protecting Yourself from Fake Shopping Sites

September 22, 2016 by Aaron Brandley Leave a Comment

I love the convenience of online shopping, but there are risks in the form on fake shopping sites.

Like most of you, I have my sites I trust and from the comfort of my own sofa, I can beat the long lines and shop from home. It’s quick and easy. However, I was surprised to find out that many consumers have come across fake shopping sites that appear to be based in the United States but are really based overseas where many of the legal protections for shoppers are unenforceable.

In some cases, consumers do not receive their orders or they don’t receive products up to the standards they would expect. Shoppers have received products which were not properly made or which arrived in the wrong size. Basically, the product advertised didn’t come close to the product received. And although the site may offer a return policy, the costs to return the item are outlandish!

ConsumerAction.org offers tips to help you recognize fake shopping sites. Reviewing these tips are especially important especially since there is not a lot of recourse with some overseas companies. Consumer Action says, “Prevention is the best prescription.”

Contact Information

Before you place an order, see if there is a phone number you can call. Basically, you want to see if the phone number works and if you can reach a real person. Look for an actual physical address. Beware of a post office box being used as a company address. This may be a sign that there isn’t an actual physical address and that your mail may be sent elsewhere. Sometimes you can find the address in the site’s privacy policy.

Business Identity

The internet is usually your friend when it comes to doing your research to find reviews on a particular shopping site. You can do a basic search by the company’s name. Many times you will find a wealth of information. Also, check with consumer sites like the Federal Trade Commission to find out if any complaints have been filed. If something appears to be too good to be true, that is probably the case! If prices are considerably lower than other well-known sites selling the same product, this could be a sign of fraud. Do your due diligence to confirm the legitimacy of the shopping site before placing an order. Many sites will have ratings and reviews from a trusted third-party. These can help you make an informed decision as well.

Privacy, Terms of Service, and Return Policies

Learn about their return policy. Most rules for returns will be under the terms and conditions section of the site. If the site is a scam, they can put just about anything under terms and conditions to make a consumer feel confident in purchasing. So make sure that you are taking other precautions as well. If you use a credit card instead of a debit card, you may be entitled to some protection should there be any issues with your purchase. The same is true with PayPal and other such providers.

These days, people can empower themselves. Several for-the-people companies provide ways to educate and protect consumers. Trust Guard, for example, provides Business Verification Seals and 4xBuyerProtection.com gives business owners the ability to offer 4 unique protective services to their clients. If you do fall victim to fake shopping sites or experience any misleading or fraudulent activity, contact the Federal Trade Commission, www.ftc.gov

Special thanks to Jeanette Pavini for some of the information found in this article.

Protect Yourself from Online Identity Theft

August 29, 2016 by Aaron Brandley Leave a Comment

With so many bad people out there trying to steal your identity, it’s a good idea to remember a few basic tips to help protect us from online identity theft.

Be Careful of Scams

Be cautious when giving out your personal information. Don’t give out any of your personal information to people you don’t trust 100%. Be aware of scams. If someone is offering you a limited time offer that you must take advantage of now and wants all of your personal data, without knowing any of theirs, you probably shouldn’t do it. When browsing or buying online, look for third-party verification seals – like 4xbuyerprotection – that commit to help you keep your identity yours.

Check Your Credit Reports and Financial Accounts for Theft

Ask for a credit report periodically to check if there are any accounts in your name that you didn’t open. Also, check your online banking and credit card accounts to see if there have been any unauthorized transactions on your accounts. If you see any, cancel your cards immediately.

Only Carry Necessary ID and Bank Cards

Don’t carry extra credit cards, Social Security card, birth certificate or passport unless absolutely necessary. Carrying these items can increase the risk of them being stolen or lost. And it’s a good idea to shred all credit card offers, bank statements, records and other sensitive information. Using a cross-cut shredder is best.

Practice Safe Password Habits

Hackers know that some of the most common passwords are password, 123456, and abc123. Don’t use the same password to access your facebook account as you do to do your online banking. Companies like LastPass can help securely manage all your different passwords.

So, since online identity theft is the fastest growing crime, don’t become another statistic. Keep your identity protected by following these four simple rules.

Protect Your Identity with Buyer Protection!

August 29, 2016 by Aaron Brandley Leave a Comment

Identity theft occurs when someone uses your personal identifying information without your authorization in order to perpetrate fraud or other offenses, such as obtaining loans, services or credit. To reduce your risk and help protect yourself and your family, look for online businesses that offer you complete identity theft protection.

According to SafeSmartLiving.com, if you are an online consumer, identity theft protection is extremely important. Here are three facts about identity theft that you may not have considered.

1. Children are susceptible to identity theft. Since most people under 18 are not actively applying for credit or monitoring it, minors can become easy prey – and it may be years after the theft that they finally find out about it, giving the thief lots of time to hide his tracks.

2. Nineteen people become victims of identity theft every minute. There are a lot of mean people out there trying to steal our identities. We should be looking for ways to stop them.

3. The average victim can expect to spend $500 dollars and 30 hours resolving each identity theft crime. Of course lots of people spend much more time and money than that.

Companies like 4x Buyer Protection offer online businesses the ability to protect their customers’ identities – and to demonstrate that ability to the people who are visiting their sites through small images located at key locations (such as on their check-out pages). Online consumers should look for these small images on websites before making a purchase. If you really want to do business with a company, but notice that they don’t have the 4x image and that they don’t provide any identity theft protection, send them a request to contact 4xBuyerProtection.com before giving them your personally identifiable information.

Why Do People Leave Your Website Without Buying Anything?

June 29, 2016 by Aaron Brandley Leave a Comment

Do people come to your website and then leave without doing what you want them to do?

Congratulations! You’ve built your website and you’ve started your online marketing and you’re getting some traffic. But if most people who come to your site leave without buying anything, you might consider making a few simple changes to improve your chances of making more sales.

1. Poor User Experience

Twenty-five percent of shoppers leave websites without buying simply because the website is too difficult to use (see the study by Statistia). Websites that are too complicated, require forced registrations, serve disruptive advertising, or have lengthy checkout procedures can turn shoppers off and send them to their competitors.

To solve the problem, you first need to look at when your visitors are leaving. If your website analytics show that most your website visitors are never getting to your shopping cart you can conduct user experience studies to identify where the roadblocks are. When you make the shopping experience easy, intuitive and enjoyable you are well on your way to increasing your sales.

One of the most common reasons people leave a website after they get to the shopping cart is that the checkout process is too complicated. Too many steps, long forms, and repetitive tasks can all make a simple process too complicated for your shoppers. Shortening forms, and simplifying your checkout process can considerably decrease your cart abandonment rate and increase sales. If you have an easy-to-use checkout page and people are still leaving, it might be because people don’t trust you or your brand. Getting trust seals from a third-party like Trust Guard have been shown to increase conversion rates by more than 15%.

2. Price

Fifty-six percent of the shoppers in the above-mentioned study left a website without paying because they were presented with unexpected costs. Thirty-six percent said that they left because they found a better price elsewhere, and 32 percent mentioned that high prices were the reason for them leaving without making a purchase.

That doesn’t mean if you’re a price leader in your market that you won’t have successful online sales. However, it does mean that you need to ensure your products’ premium value is clearly and quickly communicated, and that you need to be aware of focusing your marketing to attract and to engage shoppers who are less price conscious. If you are not the price leader, having a low-price guarantee will keep some of the 36% who left to find a better price elsewhere, and the 32% who left because of high prices, on your site and ready to buy.

3. Browsers Not Shoppers

Attracting people who are at the very beginning of their buying cycle is inevitable. These visitors will probably not convert to buyers simply because they are not ready financially to do so. You can still leverage their visit by giving them information to educate them about their choices and encourage them to leave their email address in exchange for something of value. If you send them automated emails reminding them to buy and implement a lead management program, you can eventually convert top of the funnel browsers into buyers when they’re ready to buy.

4. Security

According to an online survey by Forrester Research, only 16% of people believe that online merchants are trustworthy when it comes to protecting their personal information, and more than half of consumers are concerned about identity theft. E-commerce providers can build trust in their services by developing and openly promoting their system security features, ensuring that privacy policies and security verifications/certifications are prominently displayed.

5. Delivery and Shipping

If all other things are equal, people will look for the best shipping rates possible. Think that an extra shipping charge won’t matter? Take note; the Statista study reported that 16% of shoppers left websites because the shipping options were not suitable, and a recent Comscore study found that 61% of shoppers would leave a website that didn’t offer free shipping.

Even if your shipping rates are competitive, you need to be aware of your delivery time frames. As far as online shopping goes, we live in an impatient world. Shoppers may look for better delivery choices if they feel that it will take several weeks before they will get their product(s), and they may not re-order if delivery takes too long. Check your competitors. If your shipping options are limited or expensive investigate lower cost options. If you find that delivery times are growing, look for expedited delivery options. Offering your customers free shipping insurance could resolve some of their delivery concerns as well.

Remember, shoppers will often make a decision of whether or not to stay on your website within the first 5-10 seconds of visiting. Ensure your website analytics are setup and that you understand where and when your customers are leaving. Then start testing the issues I have described here. You may surprise yourself with how quickly you can increase your sales and reduce the number of visitors who leave without buying.

Special thanks to the Huffington Post for much of the information in this article. To read their post, click here.

The Power of 4x Buyer Protection

June 8, 2016 by Aaron Brandley Leave a Comment

Why would business owners pay 4x Buyer Protection $49 every month to give their customers four extremely powerful benefits?

Because they know that visitors who see and understand the value of these four benefits from 4x will be far more likely to purchase their products than they would without them. Just imagine yourself as an online shopper coming to a site that offers these four exceptional benefits.

Pretend you’re an online shopper who is worried about actually getting the product once you’ve paid for it online. This website is offering you Shipping Insurance – free of charge. Would you feel more inclined to buy its product?

Pretend you’re an online shopper who is worried about getting the best price possible. This website is offering you a Price Match Guarantee. You might not even check its competitor’s prices before buying the product right then and there.

Pretend you’re an online shopper who is worried about not getting the product that you think you are getting. This website offers a Terms of Service Guarantee that offers to help customers resolve problems if they feel that they didn’t get what they paid for. This gives you the confidence you need to make the purchase that you otherwise might not have made.

Pretend you’re an online shopper who is worried about getting your identity stolen. You’ve heard the horror stories. This website shows that they take identity theft seriously. They provide Identity Theft Protection. With that out of the way, you go ahead and make the purchase.

Would you, as an online shopper, feel more confident purchasing products that offer these four benefits than you would otherwise – especially if you knew that there would be no additional costs to you and all other variables (quality, shipping costs, etc.) were the same? More often than not, you would buy from that company!

Now let’s imagine that you are a business owner that has a product that you sell for $49. How many extra products would you have to sell each month to make up for the $49 monthly fee for this awesome service? Say for each powerful benefit of 4x Buyer Protection you received an extra sale – equaling four additional sales every month. Would that be worth it to you?

How about the loyal bond – the peace of mind – that you will provide your customers? What is it worth to you to finally start getting additional sales from people visiting your site who never seemed to buy before – or for you subscription-based companies – what would you pay for dedicated customers that never go away? How many more of your customers do you think would write up a testimonial for you, or tell their friends about you because you provide these four benefits with no out-of-pocket expense to them?

Start increasing your sales and building better relationships with your customers by offering them 4x Buyer Protection services today!

Keep Customers On Your Site with Our Price Match Guarantee

March 10, 2016 by 4xblogadmin Leave a Comment

Have you ever asked yourself why most people leave your website without purchasing your product or service? It could be the fact that they don’t know who you are – so they don’t trust you. It may be because your site is one of the first sites that they have visited and they may not know whether you have the best product for the best price. You need to give them a reason to stay on your site.

With 4x Buyer Protection from Trust Guard, consumers visiting your website will never again feel the need to leave your site just to shop around for a better price. If they find a better price in the next 30 days after buying a product from a website serviced by 4x Buyer Protection, all they have to do is let us know and we’ll refund the difference – up to $500! We will match any current advertised price on identical items purchased and refund the savings amount.

The price must be valid when customers submit the ad with their claim within 30 days of the initial purchase. An identical item refers to an item that is the same brand, style, color, quantity, size, model number, weight, etc. Once the deal has been verified from the claims adjuster, the difference will be refunded. With 4x, people with stay on your site longer and more of them will buy from you!

4x Buyer Protection is confident that when you let your website’s visitors know that you have a Price Match Guarantee, less of them will go elsewhere to look for a better price. This will keep more people on your website. Then, when you resolve other concerns they may have, like whether or not they’ll actually get the product promised (Shipping Insurance another service provided by 4x Buyer Protection), you are even closer to getting that previously elusive sale! Visit our website today and create more customers from your visitors with 4x Buyer Protection’s Price Match Guarantee.