The process of building customer trust takes time, energy and hard work. But it is definitely worth the effort. Many small businesses think that marketing, sales techniques and extravagant products or services are the key to what the customer really wants. But if customers don’t trust your business, then none of that matters. Here are some tips on how to build customer trust.
Trusted Groups – A simple and effective technique to show your business is trustworthy is to join one or more relevant groups. Things such as BBB accreditation increase the trust of your customers.
Logos and Certifications (Trust Seals) – Include relevant logos and certifications on your site that help with building trust. If you display trust seals of organizations that provide your payment processing services, SSL certificates, verifications and security, this makes a huge difference in the customer’s mind.
Testimonials – Testimonials and product reviews help customers feel good about buying your products or services. Positive feedback from past and current customers on your websites, social media pages, advertisements and emails, help get customers across the line when they are still trying to decide on your business.
Contact Details – Be sure that your contact details are easily accessible on websites, social media, Google searches, emails, etc. Respond promptly to inquiries so that shoppers can see that there are live people running the site.
Be Transparent – Like the saying goes, honesty is the best policy. Customers can generally tell if they are being mislead or lied to about an issue. If errors do occur, be completely transparent. Apologize and take steps to stop the problem from happening again.