What are you doing to make sure that your online customers are satisfied with the way you solve problems?
The owner of Church’s Chicken was famous for going above and beyond normal customer service to pleasantly surprise his customers with extra food, apologies, and coupons for their next visit. There are probably similar things that you can do to actually increase client loyalty by fixing problems quickly and satisfactorily. It might be worth it for you to stop and consider, from the customer’s perspective, how to best resolve customer complaints.
People are looking to buy things easily and resolve issues even more easily. Here are some tips about giving online visitors the chance to buy and receive your products effortlessly.
Free shipping is the best shipping policy, but if offering free shipping is not an option, it’s critical to at least make shipping policies known to your customers before they reach the checkout process. No one wants to be surprised by a last-minute, unexpected shipping charge. It’s a good idea to highlight your shipping policies prominently on your website. This way, users understand the process before they reach the checkout page. Providing shipping insurance for customers is one way to go above and beyond for them.
Returns + Refunds
When shopping online, the need for a generous return policy is even greater than when shopping in brick and mortar stores. This is because the customer does not know precisely how an item will fit or what it will look like when it arrives. Without a generous return policy, e-commerce retailers risk losing customers who are worried they’ll be stuck with a product they don’t love. Outline your return policies thoroughly on your website. Users who can’t find information on returns may give up the purchase process altogether. You will have gone to all the trouble of setting up your website for nothing.
4x Buyer Protection
One of the easiest ways to solve customer concerns before and after the sale is by offering your visitors 4x Buyer Protection. 4x gives online visitors peace of mind. It lets them know that you have their back – that you care about their buying experience. 4x is a win-win product. It solves shipping, price match, and identity theft issues for your customers. It also increases your sales significantly – even without increasing your traffic! But your traffic will increase because happy customers tell their friends and families about positive experiences.
Your online visitors should feel confident when they go to the check-out page. 4x Buyer Protection makes that possible.