If you do a search for “price-match guarantee,” you’ll quickly see just how popular the practice is with retailers. They’re all the rage, and for good reason. A price-match guarantee makes it more likely for a visitor to make a purchase on your website. And if you don’t have a price-match guarantee, and don’t know just how to deal with such a feature, don’t worry. Trust Guard will take care of the hard work for you, while you rack up the sales.
And if you’re not convinced of the value of a price-match guarantee, just look at these statistics: According to aytm.com (Ask Your Target Market), over 90 percent of shoppers say they compare prices about half of the time, most of the time, or always.*
Second Most Effective Promotional Strategy
Emarketer.com says that according to January, 2015 polling by BDO USA, “among US retailers polled, 18% said [price matching] was the most successful promotional strategy used in the year prior to the study.” This was down two points from the previous year. Price matching still surpassed the use of e-mail and social media, to become the second-most successful strategy. Only free-shipping, another money-saving promotion for customers, was more successful. In fact, 26% of retailers ranked it as the most successful promotional strategy.**
Additionally, another group concluded from a September, 2014 study that price comparing was the second-most used shopping-related digital activity by internet users in the United
States. In that same month, a Thomson Reuters survey found that 44% of online shoppers shopped online during the Christmas season because there is an option to compare prices across retailers. And we’ve all seen the “price lowest-to-highest” option in major search engines and shopping sites.**
4x Buyer Protection from Trust Guard will guarantee your prices are the lowest within 30 days of the original purchase. Let other sites worry about their visitors going elsewhere to compare prices; you’ll increase sales just by having the price-match guarantee on your site. There’s no point denying that price will always be a major factor in shopping; and there’s no point delaying. Start displayingthe price-match guarantee from 4x on your website today!
Special thanks to Val Seegmiller for writing this article.