Ted Talks are an invaluable resource for inspiring yet practical, down-to-earth advice from experts and gurus. We’ve pulled together a short list of four must-watch Ted Talks on marketing and customer service that are sure to spark new ideas you can apply to your company.
Seth Godin: How to get your ideas to spread
Boring won’t capture your target audience’s attention. But weird or even bad ideas can spread like wildfire, says marketing expert and author Seth Godin.
Renny Gleeson: 404, the story of a page not found
Marketing and branding expert Renny Gleeson uses examples of 404 – error: page not found – to show how mistakes can be a hidden opportunity for creatively reaching out to consumers.
http://www.ted.com/talks/renny_gleeson_404_the_story_of_a_page_not_found
Sheena Iyengar: How to make choosing easier
Too many choices can make choosing harder. That’s the premise of psycho-economist Sheena Iyengar’s talk about how businesses can help improve their customers’ experience of choosing from seemingly infinite possibilities.
Joseph Pine: What consumers want
If you’re still doing old school mass marketing, you’re doing it wrong. So says author and consultant Joseph Pine. Pine discusses how to create an “authentic” experience for your customers even if it’s artificial.
Of course, we think one of the most powerful customer service moves you can make is adding 4x Buyer Approved’s four-in-one shipping insurance, price match guarantee, identity theft protection and terms of service guarantee.
Learn more: 4 Reasons You Need Shipping Insurance